What is the purpose of a website? the most obvious purpose? The purpose of a website – any website – is for people to see it!
Beyond that basic purposes, websites are designed to build readership, promote a product, disseminate information, generate conversions, or create change of some sort. None of that happens without SEO. SEO, an acronym for Search Engine Optimization, is no less than the most important thing about the Internet. Flashy designs, vast website, amazing features, and well-written copy are entirely useless unless a website can be found.
Since virtually everyone on the Internet uses search engines to find what they are looking for, the importance of SEO cannot be underestimated. Website Optimization So, if SEO is so important, what is it all about? Search Engine Optimization is the process of a website being found by search engines like Google, Bing, and Yahoo. Search engines use complex algorithms to “crawl” the Internet, find new content, and index it so users can find the website when they type in a search.
Optimizing a website means having the right words, called keywords, in the site. Beyond just having clever keywords, the site must have right meta data, links, keyword distribution, and other features. SEO is a dynamic field, and its ever-changing scope requires constant attention in order for a site to remain high in search engine rankings.
SEO Tools One way to improve a site’s SEO is to employ SEO strategies such as link exchange, link-building campaigns, blogs, and a presence on forums. Each of these platforms are regularly indexed and returned by search engines. The wider and more qualitative presence that a website has, the higher it will register in a user’s search.
Don’t Forget About Social Media
Social Media Marketing Today Social media is the new frontier of SEO. Since millions of users are active on sites like Twitter, Facebook, and LinkedIn (not to mention a host of smaller social networks) – these sites have become the focus of search engine targets. Now, a strong SEO ranking requires that an organization be present and active by starting a Facebook Page, a Twitter account, and maintaining a level of activity on the social media forums. read more about social media marketing.